Following Designs are for Petco
EveryYay
Youly
Backcountry x Petco
EveryYay Cat And Dog Supplies
EveryYay knows that being a pet parent is often a wild ride, even on the brightest of days. That’s why EveryYay designs products for the ups, downs and all-arounds of being a pet parent, so you and your pet can both enjoy the “Yay!” in every day.
TEXTILE & PATTERNS
The Spring 2024 Collection, titled "Pattern Play," highlights the trend of geometric patterns across various scales and textures. The color palette demonstrates restraint, emphasizing cozy neutrals while delicately integrating indigo and blush hues to offer soft pops of color.
EVERYYAY ESSN DOG HOME 2024: Moodboard & Patterns
TEXTILE & PATTERNS
Timeless Retreat showcases a neutral foundation that creates cohesion and synergy throughout the collection while also serving as a base for trend colors to be highlighted. Classic patterns and geometric designs are elevated through handcrafted and irregular textures, thus making nostalgic patterns feel modern and cozy.
EVERYYAY DOG HOME FALL 2023: Moodboard & Patterns
COLLECTION STORY TELLING:
The 2022 trend story, Restore, focuses on revitalizing the well-being of the pet parents and their pets, thru designs that are reassuring, practical and joyful. The pattern direction continues to have a natural feel that leans into mélange patterns & flambé glazing. While fabric textures continue to be focused on plush surfaces, such as long pile faux fur and boucle fabrics. The sun washed earth tone color palette brings a new level of restoration and happiness. Soft pale pinks and blues are introduced as new neutrals.
EVERYYAY DOG HOME 2022: Concept to Product
YOULY
In Spring 2021, I helped launch the inaugural collection for Petco's joyful new brand, Youly. The brand focuses on creating dog-worthy fashions and accessories that celebrate the unique spark in every canine character.
BACKCOUNTRY x PETCO
In April 2022, I managed the launch of the Backcountry x Petco Collection, a premier 24-piece dog collection combining function and modern aesthetics. Collaborating with the Backcountry team, I conducted trend, color, material, and competitor research. I created a storyboard that evoked joy and serenity, using nature-inspired spring and summer colors and durable, lightweight materials. The collection features dual-function designs for a comfortable travel experience.
Client
Backcountry
Year
2022
