As a creative leader, my primary focus revolves around identifying essential trends and generating novel ideas to maximize business growth. By conducting thorough competitive research and employing compelling storytelling techniques, I have successfully guided my teams through numerous triumphant collections, new product categories, and brand launches. When it comes to leadership, I adhere to the principles of maintaining a positive mindset, fostering a clear vision, and encouraging open dialogue to facilitate mentoring and team building. Additionally, I strongly believe in working with remarkable precision and efficiency, which is just one of my many strengths. My ability to strategize innovative solutions with patience has consistently resulted in streamlined designs that achieve target objectives, resulting in increased sales and improved profit margins.

Beyond my professional endeavors, I am a dedicated yoga student who finds balance and inspiration on the mat. I also love taking long walks with my family and dog, which fuel my creativity and deepen my connection to the world around me. My passion for interior design and architecture drives me to explore how the aesthetics and functionality of a space can profoundly influence one's mood and showcase individual personality. Additionally, I manage a successful social media following on TikTok, YouTube & Instagram for my fur babies, Frida and late, Atari. You can find us at frida_loves_atari. Join me on my journey as I blend my expertise in design and fashion with my love for wellness and aesthetics, creating spaces and experiences that are both beautiful and enriching.